With more than half of all internet traffic coming from mobile devices, it’s now more important than ever to have a mobile optimized and responsive site. Google is now ranking mobile compatible sites higher than non-mobile-friendly sites. This stresses the importance of responsive web design – the creation of websites that work across various screen sizes and devices.
Until now, you may have had decent web traffic and conversion rates but that could soon change as Google updates their search system. Soon, you may no longer rank as highly as you once did on Google search results and that could hurt your web traffic and ultimately, your business. The solution? Change your website to be mobile-friendly and responsive.
Some companies use a separate site for mobile traffic, but that can lead to inconsistent data between your mobile site and full site. If you update one, you have to update both. That can become a problem depending on who is managing your website. Also, mobile sites that are separate from the full site frequently have less information presented in a different format, which could result in confusion and a lost customer.
Go to your company’s website on a smartphone and if you have to zoom in to read the text, then it’s not mobile compatible. When a potential customer comes to your site, they don’t want to zoom in and pan around just to read your content. They’ll most likely leave and find another company with a responsive site to help them, which means less revenue for you.
At Quality Business Solutions, our website designs are always responsive and mobile-friendly. If your site isn’t up to the new Google standards, or even if you just want a fresh new look, then call us today for a free consultation. We can redesign your website to help you bring in more internet traffic. We can also manage your site updates and post to social media, saving you time and headaches. You can see more of our website services here.