Your Web Presence and Google Rankings

For each page of your website, run a checklist of these important content items:

• Title Tags: A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result.
• Meta Descriptions: The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page\’s content.
• H1 Tags: The header tag, or the \”h1\” tag in HTML, will usually be the title of a post, or other emphasized text on the page.
• Keywords (Short and Long Tail): Keywords are ideas and topics that define what your content is about. In terms of SEO, they\’re the words and phrases that searchers enter into search engines.

Keywords

When you are identifying keywords for your website, you want to be sure that you choose a variety of both short tail and long tail keywords that you want your website to be identified. 

Short tail keywords are beneficial because they help to bring awareness to your business, and long tail keywords are helpful because they help to drive a specific audience to your website.

In order to be successful in Google rankings, you need both.

Responsive (Mobile) Website Design

• Search Engines Love Responsive Website Designs – having a single responsive website rather than separate desktop and mobile avoids the issue of duplicate content, which can negatively impact your search ranking.
• User Experience is Enhanced – user-friendly websites make it easier for people to find, read and share the content.
• Lower Bounce Rates and Higher Conversions – if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
• Faster Webpages – mobile visitors tend to abandon webpages that take longer than 3 seconds to finish loading. If a site isn’t optimized for phones or tablets, it will take more time to navigate, which can frustrate customers.

Verify your Google Business Listing

Follow these steps below to use a computer to request a verification from Google.

Sign into Google My Business.  You will need a Google account and Gmail.

Choose the business you\’d like to verify, then click Verify now.

POSTCARD: 

1. On the postcard request screen, make sure that your address is displayed accurately.
2. Click Send postcard.
3. Check the mail for your postcard.

PHONE:

1. Make sure you can directly answer your business phone number to get your verification code.
2. To have the code sent to your phone via automated message, click Verify by phone.
3. Enter the code from the message.

Social Media Engagement

If you want to get SEO benefits from your social media marketing, then you’ll need to optimize your presence for maximum visibility. Here are some tips on how to do it.

• Optimize Your Social Media Profiles
• Post Updates Regularly
• Improve Your Social Updates
• Optimize Your Website Content for Social Sharing
• Engage and Amplify

Social media and SEO isn’t a set it and forget it strategy. The best way to ensure you get the maximum SEO benefits from your social media presence is to BE present to engage with your content and amplify its success.

Conversion Optimization (Your Website is Alive)

Many people keep doing the same things – making small changes here and there – trying to guess a magic formula. Small changes can produce big results – you just have to know WHAT to change.  Study and use your website statistics / Google Analytics.

Stop \”guessing\” what is working and what is not.

Conversion Optimization is an improvement process without guessing – boosting your conversion rate and helping you get more leads and sales from existing website traffic.

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If you’re interested in learning more about how QBS can build you a better website, please call or email me.

Dan Appleget
Director of Marketing & Web Development
Quality Business Solutions
410-337-3700